Music videos can be a way for artists to tell a unique story, but they can also be very impactful in so many ways and last year we were not spoiled for choice. Today we’re highlighting the Top 5 Best Music Videos of 2018…
Accompanied by a unique fuse of trap and gospel music, the video for “This is America” went viral last year as Childish Gambino creatively commented on the gun violence conversation, as well as representing and honouring the African America community. Filled with political and social messages, Gambino’s music video is intricately complicated with moments of shocking violence to symbolise the affect of mass shootings in America. As the rapper moves and dances vibrantly and vigorously, the many instances of death and fear in the music video are joined with a booming African funk beat. Having huge influence and importance in current issues, it’s no surprise that “This is America” has one of the most memorable music videos of 2018.
In a dark hall Maroon 5 are joined in their “Girls Like You” music video by a host of various female singers, actors, models, comedians and activists who each have a chance to dance freestyle as lead singer, Adam Levine, sings into a microphone towards the constantly circulating camera. Whilst each featured woman is diverse in so many different ways, the quality that links every single one of them is their sense of empowerment, with many of them promoting social justice issues. The heroic ladies appear and disappear from behind Levine as if by magic, captivating us all with their presence. The set-up and idea is so simple and it works. The girls definitely made the romantic and beautiful track what it is.
Reminiscing over simpler and better times, like the 90’s for example, is a theme which has gained momentum in the music industry over the past year. With stressful social media distractions, the affects of climate change and political divide polluting 2018, it’s no wonder the music video for “1999” was so popular. Charli XCX and Troye Sivan use the music video of their song to pay homage to the last year of the 20th century with many references and parodies to 1999, including the films Titanic and The Matrix, artists Eminem, TLC and Spice Girls, and games and devices such as Sims and the original Nokia phone. No matter what year you were born, I think it’s safe to say this music video was so much fun and full of nostalgia.
4. DJ Snake – Taki Taki ft. Selena Gomez, Ozuna, Cardi B
The music video for DJ Snake’s “Taki Taki” created an exciting, hot and saucy atmosphere as all four artists on the Latino track perform inside an erupting volcano. What made this video so mesmerising was how the power of nature was used to enhance the song; from the heat of the volcano, to the force of the storm and lightning, to the wildness and beauty of the forest. Whilst each artist takes their spotlight in different themed scenes, they also unite in fiery red outfits to symbolise their passion and power, similar to the lava underneath them.
Ariana Grande brought us even more nostalgia with her music video for “thank u, next” with references to some of the best teen romantic comedies from the early noughties. Ariana didn’t just parody one movie, but four movies, with each of them complementing the themes of the track such as female power, confidence and dealing with a break-up. Acting as characters from Mean Girls, Bring It On, Legally Blonde and 13 Going on 30, Ariana appears alongside some of the actors from those films and does an incredible job of bringing her own personal touch to some of the most famous and funniest movie scenes of all time. Inspired heavily by pop culture and some of the films which inspired Ariana when she was younger, the video for “thank u, next” is a classic and a definite highlight of 2018.